About Us
Where Australian Design Meets Traditional Craft
habit is a Sydney-based sustainable fashion brand creating premium clothing from natural fibres and plant-based dyes. We believe in quality over quantity, craftsmanship over mass production, and timeless design over fleeting trends.
Our Story
Founded with a passion for ethical fashion and sustainable practices, habit bridges the gap between contemporary Australian design and traditional artisan techniques. We work exclusively with skilled craftspeople in Jaipur, India, who bring generations of expertise in natural dyeing and premium textile creation to every piece we make.
Our journey began with a simple question: how can fashion be both beautiful and responsible? The answer led us to natural fibres, plant-based dyes, and partnerships with artisan communities who share our commitment to quality and sustainability.
Natural Materials, Exceptional Quality
Premium Silk
We source the finest silk fabrics, chosen for their luxurious feel, natural drape, and durability. Our silk pieces are designed to become treasured wardrobe staples that improve with age.
Sustainable Jute
Working with eco-friendly jute fibres, we create structured pieces that showcase this versatile natural material. Jute is renewable, biodegradable, and requires minimal water to produce.
Plant-Based Dyes
Every colour in our collection comes from nature. Turmeric creates warm golds, madder root produces rich reds, and indigo delivers deep blues. These botanical dyes create unique, complex colours that synthetic alternatives cannot replicate.
Ethical Production
Artisan Partnerships
We work directly with skilled artisans in Jaipur, ensuring fair wages and safe working conditions. These craftspeople are masters of traditional techniques passed down through generations, and we're proud to support their communities and preserve these important skills.
Sustainable Practices
Our production process prioritizes environmental responsibility. We use minimal water in our natural dyeing process, source materials locally in India to reduce transportation, and ensure all waste materials are biodegradable or recyclable.
Quality Over Quantity
Rather than churning out seasonal collections, we focus on creating timeless pieces built to last. Each garment is carefully constructed to withstand years of wear while maintaining its beauty and shape.
Australian Design Philosophy
Our designs reflect the relaxed sophistication of Australian style. We create pieces for confident women who value authenticity over logos, quality over trends, and sustainability over fast fashion. Our aesthetic is clean, contemporary, and effortlessly elegant.
Our Commitment
Environmental Responsibility
We believe fashion should enhance lives without harming the planet. That's why we choose natural, renewable materials and traditional production methods with minimal environmental impact.
Social Responsibility
We're committed to ethical labor practices and supporting artisan communities. Our partnerships create meaningful employment opportunities while preserving traditional craft techniques.
Quality Assurance
Every piece undergoes careful quality control to ensure it meets our high standards. We stand behind our craftsmanship and offer lifetime support for any manufacturing issues.
For the Conscious Consumer
habit is for women who understand that true luxury lies in quality, ethics, and timeless design. Our customers are thoughtful about their purchases, choosing pieces they'll treasure for years rather than trends they'll discard next season.
We're building a community of conscious consumers who believe fashion can be a force for good in the world.
Sydney Studio
Based in Sydney, our design studio is where traditional techniques meet contemporary Australian aesthetics. Here, we develop new pieces, work with our Jaipur partners, and fulfill orders for customers across Australia and internationally.
Join Our Journey
When you choose habit, you're not just buying clothing – you're supporting sustainable fashion, traditional craftsmanship, and ethical business practices. You're joining a movement toward more conscious consumption and responsible style.
Connect With Us
- Email: hello@0habit0.com
- Instagram: [@habit]
- Newsletter: Sign up for updates on new collections and behind-the-scenes stories
Discover our collection of naturally dyed, ethically made clothing. Each piece tells a story of traditional craft, sustainable practices, and timeless Australian design.